What you get
- Consistent NAP across top directories
- Duplicate and error cleanup
- Industry and city-specific citations
Who this is for
- Businesses that have moved premises or changed phone number
- Businesses that changed trading name or legal entity
- New businesses with no directory presence at all
- Not a fit as an ongoing monthly service — citation work is largely a fixed job with occasional maintenance
Problems this solves
If any of these describe your situation, this is the service that addresses it.
- Your old address still appears on directories you have never heard of, because aggregators copied it years ago.
- Three variations of your phone number are in circulation, which weakens the consistency signal.
- Directory listings show a defunct suite number or a former trading name.
How the work runs
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1
Inventory
Existing mentions of the business are found first, including the incorrect ones, because correcting a wrong listing matters more than adding a new one.
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2
Decide the canonical facts
One exact name, address, and phone format is agreed and used everywhere afterwards, down to punctuation.
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3
Correct and de-duplicate
Wrong listings are corrected and duplicates removed at the aggregator level where possible, so the error does not repopulate.
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4
Build where relevant
New citations are added on general, industry, and local directories that real people use, not on link farms.
What you receive
- A full inventory of existing citations, correct and incorrect
- An agreed canonical name, address, and phone format
- A log of corrections, removals, and new listings with URLs
- Login details for every listing created on your behalf
What affects the outcome
How quickly anything changes depends on how competitive your category and area are, the current state of your profile and listings, and how much of the work you are able to act on. We report what was done and what measurably changed against a recorded baseline. We do not promise a position, a timeline, or a volume of enquiries, and no provider can honestly do so.
Questions about Citation Building
What is a local citation?
A citation is any online mention of your business name, address, and phone number — on a directory, a chamber of commerce page, an industry association listing, or a news article. Search engines use the agreement between these mentions as one signal that the business details are real and current.
Do I need hundreds of citations?
No. A modest set of accurate citations on directories people actually use is worth more than a large volume on directories nobody visits. Beyond the main aggregators and a handful of industry-relevant sites, additional citations add very little.
What counts as inconsistent business information?
Differences that a person would consider trivial still count: "Street" versus "St", a suite number present in one listing and absent in another, a tracking phone number on one directory and the main line on another, or a trading name in one place and the legal entity name in another.
Related services
Google Business Profile Optimization
Google Business Profile optimization fills out and tunes every part of your profile so Google understands and ranks your business.
Bing Business Profile Optimization
Bing Places optimization makes your business visible on Bing search and Microsoft Copilot results.
Local SEO Services
Local SEO is the work of making a business show up when nearby people search for what it offers. We handle the strategy, optimization, and reporting.
Prefer to run this yourself? The DIY SEO Store sells the same process as a downloadable kit. General questions are answered on the FAQ page.